Rex A Parshall
Vice President of Operations
Rex Parshall is the Vice President for Crossroads Mobile Maintenance. Rex joined Crossroads in 2013 and has more than 20 years of fleet and equipment parts and service leadership and has amassed more than 30 years of experience in the automotive industry in whole. As Vice President, Rex is responsible for guiding his Operations Managers to ensure Crossroads provides superior service to their customers while maintaining a profitable business model. Rex also doubles as the Operations Manager for the Reed City Facility. As Operations Manager, Rex is responsible for managing and coordinating the repair and maintenance for light, medium, and heavy-duty fleet vehicles, as well as various types of utility and construction equipment. The Reed City facility accommodates a fabrication department and an aerial unit remount department as well. Rex also provides guidance to his Parts Manager who is responsible for supporting the Reed City shop technicians, as well as multiple field service technicians throughout Michigan, Ohio, and Indiana. Rex earned his Associates degree in Business Administration with emphasis on Accounting at Baker College of Cadillac. Rex is an avid pro football fan and enjoys spending time with his son.